Led by MirandaNet Fellows Elizabeth Moore, John Galloway, Christina Preston, Nihal Sahal, Sarah Younie
In this workshop educators and the edtech industry will work together to share knowledge and experience in order to increase the use of products and services in schools that will enhance learning and teaching. We will look for new ways of interacting with schools leaders and teachers as well as working on influencing government policy. All attendees are offered a CPD certificate.
The political context
Those of us who span three decades in the edtech business know that a majority of this generation of students in school are not getting the same kind of full edtech experience that was the norm from the 1990 to the first half of the 2010s. The main reasons are the lack of ring-fenced funds for expensive resourcing, the challenges of contacting schools and the absence of current CPD for teachers and teacher educators. An underlying reason has been the indifference to the influence of edtech on society of the government between 2010 and 2017. The ministers have confined their attention to the need for students to be competent in computer science for the workplace but failed to involve teachers in this change. The country is now 8,000 computing teachers short.
We think that working together we can tackle this challenge because Damian Hinds, the new Secretary of State for Schools, is rebooting this agenda. In particular he has taken note of the RSA report (2017) that suggests that government policy in this area would be improved through consulting with the professional organisations. In fact, relationships between the DFE and ITTE & MirandaNet have improved significantly since Hinds took up his post and we have an opportunity in this conference to report back on what we are learning from each other in this workshop on 7th June and the conversation with the DfE in the afternoon of 8th June.
The workshop programme
Anyone in education technology whether teaching or developing and selling knows it is a tough market. As educators of students and teachers, we cannot do our job unless we are fully equipped. We appreciate that currently the UK market has become increasingly fragmented making the cost of acquisition high for many companies: the right account holders in the universities, colleges and schools are difficult to identify and to persuade to buy. Sales cycles are long, buying processes and procurement are often complex and inconsistent across organisations.
We suggest that working with educators to understand the practical application of a product, its impact and how to best position it is one of the key success factors for edtech companies. We can also promote products and services we believe are valuable using different channels from those available to companies.
Working with our commercial adviser, Nihal Salah, in this workshop, we will explore how edtech companies can work with educators to build, market and sell their products with more effect and less expense.
During this 90 minute session, we will cover:
Developing Products Educators Need and Want
Marketing and Selling Edtech
This workshop is intended to be the first of a series in support of edtech companies who are selling into schools, colleges and universities. We hope you will join us in this journey which will have benefits for us all.
For conference sponsors: Please contact Christina Preston for more details. Email: email@example.com